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<p><b>ORGANISATIONAL CHANGES</b></p> |
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<p>Zagreb, 1st July 1999</p> |
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<p>In response to changes in the environment, and with the aim of generating long-term |
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growth, PLIVA has defined a new strategy within the activities of its PLIVA |
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XXI project. The strategy is based on pharmaceuticals being the core-business, |
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continuously increasing R&D investments and intensifying the internationalisation |
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of the company.</p> |
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<p>Defining the strategy was just part of a comprehensive project of transforming |
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ideas into business success. That is why we have developed or innovated within |
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the PLIVA XXI project, a whole range of processes and systems which support |
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the strategy. A new strategic planning process was created, as well as a new |
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process of introducing and developing new products, internal communication processes |
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and the most challenging of all, the Customer Intimacy project. The new organisational |
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structure that supports the strategy is the largest of all the changes and is |
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being implemented as of 1st July.</p> |
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<blockquote> |
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<p> According to the new organisation, the two basic organisational units within |
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PLIVA Pharmaceuticals are: Pharmaceutical Operations and Technical Operations. |
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Pharmaceutical Operations focus on creating a long-term strategy of pharmaceutical |
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development, as well as carrying out that strategy on target markets. Pharmaceutical |
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Operations consist of Strategic Marketing, Licensing, Medical Affairs and |
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Marketing and Sales. The objective of Technical Operations is to support the |
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realisation of corporate goals by rationally using financial, production and |
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other logistical resources. In addition to Primary and Secondary Production, |
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Technical Operations consist of Maintenance, Engineering, Raw Materials Purchasing, |
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Fixed Assets Purchasing and Logistics.</p> |
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</blockquote> |
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<p>As a result of the new organisational structure new jobs and responsibilities |
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have been defined and new managers appointed.</p> |
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<p>Mr. <b>Zelimir Vuksic</b>, M.D., will be Director of Pharmaceutical Operations. |
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Until now he worked in Marketing and Sales, where he was Director, and has been |
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working in PLIVA since January 1997. His experience in Knoll, where he started |
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his professional career, provided him with knowledge of the pharmaceutical business, |
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and as Director of Marketing and Sales he got very well acquainted with PLIVA. |
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Within PLIVA XXI he was Implementation Director responsible for developing the |
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Customer Intimacy project.</p> |
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<p>Mr. <b>Velimir Gojnic</b>, B.S. Mechanical Engineering., has been appointed |
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Director of Technical Operations. Prior to this, he was Business Manager for |
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Production & Logistics Coca-Cola Beverages Europe plc. in Vienna. Mr. Gojnic's |
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experience in implementing standard operating procedures with IT support in |
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sales, production, purchasing, warehousing and distribution for various operations |
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in 12 countries will contribute to the integration and efficiency of the processes |
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in PLIVA's Technical Operations.</p> |
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<p>The Director of Strategic Marketing is <b>Gerard Cole</b>, M.C.S. Mr. Cole |
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has 21 years of experience in the pharmaceutical industry during which he held |
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various positions, from Director of the Abbott Scandinavia Division to Independent |
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Marketing Consultant for leading multinational pharmaceuticals companies.</p> |
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<p><b>Michele Spelta</b>, M.D., the new Director of Licensing, comes to PLIVA |
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from the Italian pharmaceuticals company Zambon where he worked in the same |
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field (International Licensing/Business Development Manager). Before that, Mr. |
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Spelta worked in the Swiss company Helsinn.</p> |
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<p>There are changes in the Marketing team as well. The new Product Manager for |
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the CEFTA countries is <b>Kenneth Peterson</b>, who held the same position in |
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Pfizer, and the new Product Manager for the countries of the CIS is <b>Massimo |
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Verenini</b>. <b>Nikolaus Zimmermann-Meinzingen</b> has been appointed Marketing |
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and Sales Training Manager. Mr. Zimmermann-Meinzingen previously worked in Bayer's |
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subsidiary in Austria.</p> |
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<p>The new Director of PLIVA Krakow is <b>Tomasz Jazwinski</b> who built a successful |
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career in ABB where he also gained valuable experience in management. He has |
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held various positions, from Manager of Purchasing in ABB Elwy, to Management |
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Board member in ABB Zwar in Warsaw. His experience in restructuring processes |
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will be very useful in his new job.</p> |
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<p><b>Nenad Stiglic</b> is returning to PLIVA as Director of Animal Health as |
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of 1st July after having worked in the company Veterinaria, where he was head |
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of foreign representative offices. His knowledge in the field of animal health |
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and of the Croatian market will enable this segment of PLIVA's operations to |
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further develop. <b>Marko Smetisko</b>, M.D., and <b>Boris Teski</b> have decided |
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to leave PLIVA and continue their professional careers in other companies. We |
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would like to use this opportunity to thank them for their contributions.</p> |
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<p>We believe that the newly appointed managers are a valuable addition to an |
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already successful PLIVA team, which will continue to successfully manage changes |
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and fulfil the set objectives. </p> |