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<p align="center"><b>We Care about our Products</b></p> |
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<p>The pharmaceuticals producer PLIVA has broadened its activities to include |
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environmental protection with the start of a new pilot project:</p> |
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<p align="center">"Selective Collection and Disposal of Expired Drugs"</p> |
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<p>Many people do not pay attention to the expired medicines they keep in their |
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homes, perhaps because they may not be aware of the potential hazards these |
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expired drugs present not only to people, if taken accidentally, but also to |
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the environment if thrown out with everyday household trash.</p> |
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<p>This pilot project has been initiated by the Environmental Protection department |
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and involves the controlled collection and management of expired drugs. To accomplish |
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this, a number of selected pharmacies in Zagreb will be supplied with specially |
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designed waste containers (around 10 litres in size) in which customers can |
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dispose of their expired drugs.</p> |
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<p align="center"><img src="/comm/sanduciclijekovi.jpg" width="200" height="246"></p> |
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<p align="center">Waste container for expired drugs</p> |
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<p>The idea was proposed and designed by PLIVA's experts (from Environmental Protection, |
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Marketing of Pharmaceuticals, PR). The Ministry of Health, Ministry of Environment |
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and Physical Planning and ZGO d. o. o. welcomed the proposed initiative. Representatives |
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of the pharmacies were surveyed concerning the need for such a project and 81% |
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of them were in favor of the idea of organised waste collection.</p> |
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<p>This pilot project is just the first step in a plan to regularly supply all |
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pharmacies in Croatia with containers labeled "EXPIRED DRUGS". This should bring |
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benefits to:</p> |
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<ul> |
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<li>customers, who do not know how to dispose of expired drugs;</li> |
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<li>pharmacies, which are legally required to collect pharmaceutical waste, |
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and</li> |
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<li>PLIVA, which is oriented towards health and environmental protection.</li> |
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</ul> |