corp_html/multi/AboutUs-Vision.htm

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    <td> PLIVA's Vision is to be a global pharmaceutical company bringing superior 
      and innovative solutions to customer needs.</td>
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    <td>PLIVA's core purpose is to improve quality of life and healthcare through 
      the research and development, manufacturing and marketing of superior quality 
      healthcare products. PLIVA is dedicated to bringing benefit not only to 
      its customers but also to its shareholders, employees and the communities 
      where it operates. </td>
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    <td>&nbsp; </td>
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      <div align=justify> 
        <p style="TEXT-ALIGN: justify">Our corporate strategy has as its goal 
          the rapid internationalization of the company's business. This involves 
          all aspects of the business; its processes, people, sales, business-level 
          standards, research and development activities, etc. The vision of the 
          company as a global pharmaceuticals producer means that we must move 
          beyond local and regional boundaries and expand business operations 
          internationally. Recent acquisitions in Poland, the Czech Republic and 
          the United Kingdom are only the most visible signs of this strategy. 
        </p>
      </div>
      <div align=justify> 
        <p style="TEXT-ALIGN: justify">Our strategic intent is to strengthen our 
          Central and Eastern European market base, further internationalize our 
          overall business activities, particularly into Western European
and US markets, 
          while maintaining our current leading position locally. Dynamic growth 
          will be result of effective investments in research and development 
          and targeted acquisitions in Western markets. </p>
      </div>
      <div align=justify> 
        <p style="TEXT-ALIGN: justify">These ambitious goals will be underpinned 
          by the further development and recruitment of expert staff, the creation 
          of a multicultural environment and by fostering innovation and creativity. 
        </p>
      </div>
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    <td>&nbsp;</td>
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      <div align="center"><img src="t/business.gif" width="287" height="33" vspace="10" hspace="5"></div>
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    <td> 
      <div align=justify> 
        <p style="TEXT-ALIGN: justify">Through its business philosophy of the 
          total focus on the customer, PLIVA strives to understand customer 
          needs far beyond that of its competition, but also, to match this understanding 
          with an ability to respond rapidly with superior products and operational 
          solutions that go significantly beyond customer expectations. </p>
      </div>
      <div align=justify> 
        <p style="TEXT-ALIGN: justify"><i>In order to achieve its strategic objectives, 
          PLIVA will develop its internal competencies. These include: </i> 
        <ul>
          <li>Highly motivated people 
          <li>Leadership 
          <li>The development of a learning organization 
          <li>A multicultural workforce 
          <li>Risk management skills 
          <li>Up-to-date E-business technologies 
          <li>NCE/NBE research 
          <li>Brand generic portfolio 
          <li>Strong contacts with other R&amp;D institutions 
          <li>A Customer focus. </li>
        </ul>
      </div>
    </td>
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</table>
1	<table width="100%" border="0" cellspacing="0" cellpadding="0">
2	<tr>
3	<td>
4	<div align="center"><img src="t/vision.gif" width="171" height="16" vspace="10" hspace="5"></div>
5	</td>
6	</tr>
7	<tr valign="top">
8	<td> PLIVA's Vision is to be a global pharmaceutical company bringing superior
9	and innovative solutions to customer needs.</td>
10	</tr>
11	<tr>
12	<td>
13	<div align="center"><img src="t/pliva_core_pur.gif" width="269" height="16" vspace="10" hspace="5"></div>
14	</td>
15	</tr>
16	<tr>
17	<td>
18	<div align="center"><img src="p/baby.gif" width="101" height="78" vspace="5" hspace="5"></div>
19	</td>
20	</tr>
21	<tr>
22	<td>PLIVA's core purpose is to improve quality of life and healthcare through
23	the research and development, manufacturing and marketing of superior quality
24	healthcare products. PLIVA is dedicated to bringing benefit not only to
25	its customers but also to its shareholders, employees and the communities
26	where it operates. </td>
27	</tr>
28	<tr>
29	<td>  </td>
30	</tr>
31	<tr>
32	<td>
33	<div align="center"><img src="t/pliva_copor_strategy.gif" width="269" height="16" vspace="10" hspace="5"></div>
34	</td>
35	</tr>
36	<tr>
37	<td>
38	<div align="center"><img src="p/veslac.gif" width="101" height="78" vspace="5" hspace="5"></div>
39	</td>
40	</tr>
41	<tr>
42	<td>
43	<div align=justify>
44	<p style="TEXT-ALIGN: justify">Our corporate strategy has as its goal
45	the rapid internationalization of the company's business. This involves
46	all aspects of the business; its processes, people, sales, business-level
47	standards, research and development activities, etc. The vision of the
48	company as a global pharmaceuticals producer means that we must move
49	beyond local and regional boundaries and expand business operations
50	internationally. Recent acquisitions in Poland, the Czech Republic and
51	the United Kingdom are only the most visible signs of this strategy.
52	</p>
53	</div>
54	<div align=justify>
55	<p style="TEXT-ALIGN: justify">Our strategic intent is to strengthen our
56	Central and Eastern European market base, further internationalize our
57	overall business activities, particularly into Western European
58	and US markets,
59	while maintaining our current leading position locally. Dynamic growth
60	will be result of effective investments in research and development
61	and targeted acquisitions in Western markets. </p>
62	</div>
63	<div align=justify>
64	<p style="TEXT-ALIGN: justify">These ambitious goals will be underpinned
65	by the further development and recruitment of expert staff, the creation
66	of a multicultural environment and by fostering innovation and creativity.
67	</p>
68	</div>
69	</td>
70	</tr>
71	<tr>
72	<td> </td>
73	</tr>
74	<tr>
75	<td height="11">
76	<div align="center"><img src="t/business.gif" width="287" height="33" vspace="10" hspace="5"></div>
77	</td>
78	</tr>
79	<tr>
80	<td>
81	<div align=justify>
82	<p style="TEXT-ALIGN: justify">Through its business philosophy of the
83	total focus on the customer, PLIVA strives to understand customer
84	needs far beyond that of its competition, but also, to match this understanding
85	with an ability to respond rapidly with superior products and operational
86	solutions that go significantly beyond customer expectations. </p>
87	</div>
88	<div align=justify>
89	<p style="TEXT-ALIGN: justify"><i>In order to achieve its strategic objectives,
90	PLIVA will develop its internal competencies. These include: </i>
91	<ul>
92	<li>Highly motivated people
93	<li>Leadership
94	<li>The development of a learning organization
95	<li>A multicultural workforce
96	<li>Risk management skills
97	<li>Up-to-date E-business technologies
98	<li>NCE/NBE research
99	<li>Brand generic portfolio
100	<li>Strong contacts with other R&D institutions
101	<li>A Customer focus. </li>
102	</ul>
103	</div>
104	</td>
105	</tr>
106	</table>