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<p><b>The PLIVA - Pfizer Partnership</b></p> |
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<p>PLIVA selected Pfizer as a strategic and licensing partner because of Pfizer's |
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overall capabilities and track record, and because of its international presence |
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and sales force which complemented PLIVA's presence in Central and Eastern Europe |
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and the former Soviet Union. Additionally, Pfizer had a clear understanding |
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of azithromycin as a result of its own research into macrolides.</p> |
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<p>Under the agreement, Pfizer and PLIVA agreed to a territorial division of exclusive |
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rights to sell azithromycin dosage forms. PLIVA maintains the right to sell |
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its Sumamed in Central and Eastern Europe as well as some other countries (e.g. |
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People's Republic of China). Royalties from the sales of Zithromax, Pfizer's |
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branded version of azithromycin, in Pfizer's territory are paid to PLIVA. For |
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PLIVA, a small pharmaceutical company when compared to its licensee Pfizer, |
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the azithromycin licensing agreement meant a huge breakthrough in terms of annual |
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revenues and these allowed PLIVA to expand its research activities.</p> |